Nisa Feed the Family for a Fiver

Nisa says the deal is aimed at time-starved families on a tight budget

Nisa has launched a “feed the family for a fiver” meal deal for time-starved families on tight budgets.

The deal, which launched last month, rotates different ranges of products every three weeks for £5 and is aimed at capturing shoppers in the midweek evening meal market.

The first meal deal, which ran in conjunction with Nisa’s Back to School campaign, features Birds Eye Chicken Dippers (or Quorn Chicken Nuggets), Aunt Bessie’s Crispy Homestyle Chips, Heritage Petits Pois and Heritage Neapolitan Ice Cream.

Meal deals are supported in-store with a range of PoS including posters and shelf talkers. They will be featured on consumer leaflets and Nisa radio adverts.

Selected stores will also benefit from additional PoS such as hanging signs, freezer window stickers and shelf stripping.

“We are delighted to be able to launch this fantastic £5 meal deal, which not only provides a great value meal solution for consumers but will also help our members to drive footfall and additional sales,” said Nisa head of fresh Greg Goodwin.

“This is just one of the ways in which we aim to help our retailers to establish a reputation within their community for convenience, quality and excellent value for money.”