Breakfast brand Moma is adding three new ‘just add water’ single porridge sachets, which will retail at less than a third of the price of its premium on-the-go pots.

It is launching a new Super Seeds Porridge containing linseed, pumpkin seeds & chia seeds, and two lines based on its Plain porridge pots – No Added Sugar and Cranberry & Raisin – which will be stocked in 150 Waitrose stores from 1 September (rsp: £2.99/ 7x70g).