Australian frozen food brand Flavour King is aiming for a royal share of the UK market by serving up a range of microwaveable ethnic offerings.
Stirfry hits shelves next month, made up of 350g packs of Singapore Noodles, Chinese Noodles, Thai Fried Rice, Curried Fried Rice and 420g Steamed Rice. Ovenable entr饳 are 180g Vegetable Spring Rolls and 150g Curried Samosas. The products, which have no preservatives, will retail for about £1.39.
Arthur Barras, the brand's UK sales manager, said the products' appeal is that they can be reheated in the microwave in minutes.