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Scottish Courage is injecting £87m into marketing its key brands this year in a move that will see Strongbow get its biggest ever support.A £20m package has been put in place for the top selling cider, which the brewer bought from Bulmers last...
Bulmers has lost a second senior member of staff to United Biscuits UK. Sarah Heynen, Bulmers marketing controller for beer and cider, has been appointed brand director for McVitie’s core range and Jaffa brands. She will join the company on...
United Biscuits UK has snapped up John Eggleton, Bulmers group marketing director, to fill the newly created role of marketing director. Eggleton joins on December 1 and will be responsible for providing strategic leadership on marketing...
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