Strongbow is hoping to make the most of the hot spell with an outdoor poster campaign.

Bulmers has launched a ‘Get Refreshed’ push to coincide with the warm weather - when the largest volumes of the drink are traditionally sold.

Poster sites on the London Underground and on pub circuits in major cities have been selected for the drive, part of an £8m marketing spend for the brand this year.

Senior brand manager Steve Monk said: “Three executions have been developed which create a visual metaphor for the ultimate refreshment that Strongbow offers to drinkers.”