The hot weather is seeing new innovations in beer and wine cooling with the UK launch of an Australian drinking glove.
The Koala Cooler range features the patented Stubbyglove, which attaches a bottle to the wearer’s hand and is designed to keep beer refreshingly cool in hot weather.
Made of naturally insulating wetsuit neoprene, the range includes lightweight holders for cans, wine and Champagne, which clip on to belts.
Joint managing director Ceri Freeman said Britain was the next big growth area for products aimed at improving the drinking experience at home.
She said: “Despite the old joke that the Brits like their beer warm, the climate is getting hotter here so keeping drinks cold is becoming important.”
The range is sold through the internet and the company is looking into retail channels.
Meanwhile, Coors Brewers has launched a promotion offering customers a free bottle cooler with every four-pack of Coors Fine Light bought. Coors was one of the first brewers to introduce temperature indicators on bottles.
Kevin Brownsey, off-trade sales director, said: “The off-trade has not paid enough attention to how drinks are consumed. We are trying hard to persuade customers and retailers to consume the product in a perfect condition.”
The Carling Cooler, a rotating device which cools a can in one minute and a bottle of wine in six minutes, went on sale in Asda stores last week. Sales were described as excellent.