The market for pasta and pasta sauces has reached an estimated £355m, according to TNS.
And despite the best attempts by the Atkins diet to make carbohydrates public enemy number one, the latest diet craze appears to have had a negligible effect on sales and on pasta’s reputation as a healthy convenience food.
Pasta’s prospects look good. It appeals to consumers across the age and socio-economic horizon, from teenagers with an aversion to cooking to dedicated foodies.
See The Grocer magazine for more information in this week’s Focus on Pasta and Pasta sauces - out Saturday.