Swan cigarette papers producer Swedish Match is giving retailers a Student Slang Glossary to help them understand and satisfy their student customers' c-store needs. Translations include Britney Spears' ­ beers, and Hank Marvin ­ starving. Trade marketing manager Duncan Kerr said cigarettes were the top reason for students visiting c-stores. "They operate at any time of the day and should always be a key target for retailers," he said. "Also they are increasingly taking up roll-your-own cigarettes." {{MARKETING - P&P }}

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