As the kick-off for the Euro 2004 championship draws closer, football fever is a clear focus across the retailers.
We see Carlsberg taking the lead in the brand chart with prominent floor stacks in Sainsbury and gondola ends in Tesco. Lending further support to the alcoholic drinks category, Stella Artois takes fourth position in the chart with gondola ends in Sainsbury.
The buoyant barbecue market has thrived in the week that’s seen the hottest day of the year so far. Coca-Cola continues to boost the position of the soft drinks category and now sits in second place in the brand chart. Stores have not overlooked the essential barbecue accompaniment either - tomato ketchup has dominated with gondola ends for Heinz in Tesco, Asda and Somerfield.
Amid the seasonal frenzy, Nestlé has tightened its hold on the brand chart. By running strong promotions it has manoevred into third place between Coca-Cola and Stella Artois. Tesco sits atop the retailer chart, with Sainsbury moving to fourth slot.