Nestlé is launching an instant-win promotion on its Nesquik Fresh range of ready-to-drink chilled milkshakes as part of a tie-in with summer blockbuster Shrek 2.
The promotion is based on winning holograms inserted into screwcaps on the drinks’ one-litre cartons which, when opened, tell consumers if they are a winner. Up for grabs is a top prize of an all-inclusive five-star family holiday and runners-up prizes of Shrek 2 goody bags.
The promotion runs until the end of this month and is aimed at grabbing the attention of families on supermarket outings during the summer. A spokeswoman said: “The cartons have an eye-catching design with on-shelf appeal.”