Families will be able to redeem vouchers found on labels at venues that include Alton Towers, Thorpe Park and Madame Tussauds. There are also two-for-one offers at Blockbuster video stores.
The Go Summer 2006 promotion - which promises more than £40m worth of savings - is in its third year and will appear on packs of Sprite, Dr Pepper, Lilt, Fanta and Oasis. Vouchers on 500ml bottles will be valid until the end of September and on two-litre and 1.5-litre bottles until the end of October. PoS material aims to drive sales in-store. The web site gosummer.com has more offers.
Anita Huntley, head of carbonates at CCE, said that this year there were more vouchers and offers on more brands, giving retailers the chance to drive purchases over the key summer months.