Lever Fabergé is upping support behind its Dove power brand by adding two new products to its Bath range as part of a summer relaunch.
Relaxing Tranquility Bath and Calming Night Bath will replace Spa Mineral and Rich Pampering Balance in the line up and will join the existing Softening Silk and Indulging Cream offerings on shelf.
The company said it was ringing the changes after research showed that women wanted relaxing bath time occasions in addition to beauty pampering experiences.
The range now features
clearer labels which have been rolled out across the entire Dove Skin Cleansing portfolio.
Brand manager Julia Nordmann said: “By offering bathing products with extra benefits we are driving category growth by opening up the bathing sector to a wider audience of women. Dove is increasing its share of mass premium products by getting closer to the consumer and really understanding bath habits.