Whitworths may be pushing for big change in the way dried fruits are merchandised, but Stevens & Brotherton is urging retailers to be cautious. Paul Moore, marketing manager of the company, which distributes Sun-Maid in this country, says: "Our experience of this has not been good, with sales falling once snack products are removed from the dried fruit fixture. The reasons for this are unclear. However, it could be that those who make the choice for a healthy lifestyle seek out the dried fruit fixture where they can find a range of both snack products (packs of 50g or less) and other packs." To capitalise on this snacking boom, Sun-Maid will this month launch its first tree fruit product in the UK. The apricots come in a 500ml resealable tub and are said to remain moist thanks to a patented process. {{FOCUS SPECIALS }}