Dried fruit specialist Sundora is breaking into the breakfast market with a new cereal topper in two flavours. It says the a.m. fruit and nuts pour over formulas will be followed up with further variants in the course of the next year. Julian Richards, retail sales controller of Sundora Foods, said: "We are confident a.m. will have great appeal for younger adults particularly couples where one partner may prefer a plain cereal while the other looks for something more interesting." Sundora is seeking nationwide distribution for the new product through the multiples, and will support the launch with PR and sampling activity. Both a.m. fruit (375g) and nuts (300g) come in resealable block bottomed packs at £1.89 rsp. {{P&P }}