Jaffa Suntina, the first of Israel’s easy peeler varieties, will be in stores for Christmas, from December 22.
Leading citrus producer Mehadrin Tnuport Export is marketing the fruit two weeks earlier than last season.
Peak volumes will run from mid January to mid February with final volumes expected to last until the start of March.
This year some 240,000 cartons will be shipped to the UK and sold through MTEX’s UK office, representing a 10% increase on volumes last year.
Overall MTEX accounts for 80% of all Suntina produced in Israel, representing 35,000 tonnes. The UK takes 40% of all exports.