Bettys Taylors of Harrogate is relaunching its Yorkshire Tea Cakes portfolio in smaller sizes and revamped packaging to appeal to its core elderly consumers. The updated range, which is rolling out now, comes in 25% smaller packs....
The fragmentation of tastes in the tea market is becoming ever more apparent with the growing popularity of fruit blends, some of which are achieving wider appeal and above-average ratings as consumers adopt lighter tastes. Increasingly...
Rsp: £1.49 for a 125g pouch of ground coffee and £1.29 for 50g pouch of 20 teabags
Why will it sell? These caffeine packed drinks in jazzy, resealable pouches are designed for daytime stimulation. It is just the kind of product that would appeal…
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