Superhero power is being harnessed for a range of fruit smoothies aimed at children.
Bio-synergy is adding to its Marvel Heroes branded products, which include vitamins and mixed fruit bars, with a three-strong range of smoothies that it is positioning as a healthier alternative to carbonated soft drinks. They are being launched this month.
The variants - orange,
mango & banana; apple, pineapple & blackcurrant; and pear, strawberry & blueberry - contain a blend of juices from concentrate and come in 250ml lunchbox-sized cartons, with an rsp of 99p. Bio-synergy said the drinks, which can be stored ambient or chilled, have specifically been designed for children aged five to 11. It predicted the market for healthy children’s drinks would continue to grow as parents moved away from buying fizzy drinks for their kids.
The superhero branding in particular - cartons carry images of Spiderman, The Thing or The Hulk - would give the drinks playground clout, it said.