Own-label supermarket Champagne tastes better than the best selling brands from top Champagne houses, according to Which?

In a blind tasting study for Which? six wine experts rated Sainsbury's Taste the Difference Cru Vintage 2000 as the best Champagne. Six of the top ten Champagnes rated by the experts were supermarket own-label ranges.

“Champagne is still seen as a luxury drink but the real luxury now is being able to afford more of it,” said Neil Fowler from Which?