After the banana price wars reignited last week, the mults are once again going toe-to-toe over milk.
Asda this morning dropped the price of four pints of whole, skimmed and semi-skimmed milk to £1.18 – the lowest mark in more than a year. The supermarket is also still running a two for £2 multi-buy offer at the same time, effectively selling four pints for £1.
The latest move comes after Tesco last week matched Asda’s previous price of £1.25 as part of its Big Price Drop campaign. As of this morning, Tesco was still selling four pints of standard own-label milk for £1.25, although it is offering four pints for £1 through its Creamfields tertiary brand.
Sainsbury’s and Morrisons are both selling four pints for £1.25.
Asda’s move on milk comes after it reignited the supermarket banana price wars last Friday, cutting the price from 68p/1kg of loose bananas to 58p. The cut was matched by Tesco this week.
Tesco follows Asda in latest round of banana battle (6 October 2011)
Suppliers fear the worst but are Tesco's cuts a drop in the ocean? (analysis; 1 October 2011)