Supermarkets are piling more British bacon on shelves in the wake of the Brexit vote, according to the latest AHDB PorkWatch survey.
British bacon facings were up 4% year on year across 10 major retailers in September, accounting for nearly half (48%) of the rashers on supermarket shelves, the bi-monthly survey found.
Asda, Budgens, Lidl and the Co-op - which has vowed to move to 100% British bacon by May 2017 - all significantly increased the percentage of British bacon in stores.
But despite the weakness of the pound making British pork products more price competitive, supermarkets sourced more imported ham and sausages compared to last year, with British facings down by 4% and 1% respectively.
The percentage of fresh pork that was British remained relatively static year on year at 83% of the total.
“We welcome moves by retailers to source more British bacon but we might have expected more of a shift towards British pork over the late summer and autumn, given the exchange rate,” said National Pig Association chief executive Zoe Davies.
“As ever, we applaud those who continue to demonstrate commitment towards British pork and use its Britishness, quality and high standards as selling points to customers.”
Waitrose and M&S are now sourcing almost 100% British in all pork categories, the NPA said, while Aldi, Budgets, the Co-op, Morrisons and Sainsbury’s scored 100% on fresh pork.