Booths has awarded its first listing from the online system it set up last year to make it easier for suppliers to pitch to buyers.
Marcela Flores will launch a range of tortilla chips and salsas later this month after pitching to the Northern supermarket chain on the website supply.booths.co.uk.
“I am really excited to be working with Booths supermarket as our launch partners. With so many shared principles and values, it is the perfect fit,” said Flores.
Booths said the new system has made it easier for suppliers, especially smaller ones, to gain access to buyers.
“We didn’t want our administrative procedures to deter potential suppliers and become a barrier to stocking the best products available,” said Booths buyer John Gill.
On the website, suppliers can read through a checklist of what Booths requires of suppliers and fill out an online form to apply for a listing. Booths replies within 10 days and invites suppliers it likes to ‘meet the buyer’ events.