The Co-op student discount card

The Co-op NUS discount: Students complain of ‘excuses’

The complexity of the UK co-operative movement has caused teething problems for The Co-operative Group’s tie-up with NUS Extra.

Last month, the society became the first British supermarket to give students a 10% discount on their shopping through the NUS Extra card. Anglia, Midcounties, Midlands, Scotmid and Southern co-ops signed along with The Co-op Group, making the offer available in 3,600 co-ops.

However, students have complained they can’t work out which stores are participating and that some stores that are supposedly participating have not given them the discount.

“I’ve been in five different stores, all on the participating list, but been given a variety of excuses as to why they are not offering the discount - don’t know about it, doesn’t start until October, only valid in Wales, don’t have the card etc,” one student posted on

NUS Extra said: “The Co-operative is a huge organisation, made up of individual autonomous societies. We are working closely with Co-operative Food to cascade this information across their estate.”