A UK specialist in importing foreign beers has brought out its own UK-brewed lager in response to a demand for a high alcohol beer.
Pierhead Purchasing, whose portfolio includes Brazil’s Lokal and Australia’s Cooper’s Sparkling Ale, is launching the 9% abv Hercules Super Strength this summer in 330ml bottles (rsp: £2.79). It is brewed under licence for Pierhead in the UK.
Micheal Cook, Pierhead’s director of imported beers, said: “We had several requests for a distinguished, strong beer, so we jumped at the opportunity to add another dimension to our busines and brew our own beer.”
Pierhead is looking for off-trade listings for the lager.

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