SAB Miller and Molson Coors have teamed up to buy America’s Crispin Cider Co.
The acquisition of the third-largest cider maker in the US comes via the brewing giants’ joint venture, MillerCoors, and includes Crispin’s pear cider subsidiary, Fox Barrel Cider Co.
Both brands will be overseen by MillerCoors’ craft beers and imports arm, Tenth & Blake.
“Our vision is to accelerate our portfolio expansion within the world’s most exciting beer market,” said Tenth & Blake chief executive Tom Cardella.
“With cider’s explosion in the US, we were looking at the best way to participate in that growth. As we explored the category, Crispin stood out, not only because they were the most progressive and innovative producer, but also because we shared great personal chemistry. “
Crispin boss Joe Heron added: “We’ve always had very ambitious plans. Tenth & Blake provides us the capability to scale up at the same pace as our increasingly accelerating demand in the US and beyond.”