Cranswick has posted a 10% rise in sales on the back of strong demand for bacon and fresh pork.

The company, which supplies supermarket own-label meat products as well as branded lines such as Jamie Oliver, Red Lion Foods and The Black Farmer, said sales growth for bacon and fresh pork had been “particularly strong” during the three months to 31 December. Indeed, all of its trading categories made “positive” contributions, the company said.

“Export sales remained buoyant and sales of pastry products continued to show pleasing progress,” the company added in a trading statement, issued this morning.

Pig meat products were continuing to grow their share of the UK retail protein market, driven by the “low relative price of pork to other proteins” as well as the pork’s versatility, Cranswick said.

“The growing popularity of pork products continues to be a contributory factor in the increase in sales at Cranswick,” the company added.

Last year, Cranswick posted £758m in sales and pre-tax profits of £47.1m in the 12 months to 31 March.