Last year was a big one for the Leeds-based manufacturer. In between snapping up the Ragu and Chicken Tonight ambient sauce brands from Unilever and launching countless new lines, Symington’s continued to respond to the needs of private label customers with a wide range of convenience products.
Buyers praised the company’s speed from concept to launch. “They are dedicated and professional and are a pleasure to do business with,” said one. “The company offers great support in creating consumer added-value packs,” added another.
With a new private equity backer, Intermediate Capital Group, and additional funding from its banks, Symington’s is poised to play an even bigger role in retailer plans, with further acquisitions rumoured to include Premier’s Bird’s custard and Angel Delight.
But it can only consider this because it’s also getting the basics right.