Warburtons has developed a website to help c-store retailers manage trade relations and maximise sales.

The site, which is being rolled out across the country in stages, allows retailers to view and amend orders up to 2pm on the eve of delivery, as well as check when payment is due.

The website also contains planograms advising retailers on how best to choose products and present them in store, based on regional sales data and type of store.

“Make sure you have the right products and the right space allocated to each product to maximise sales,” advised Warburtons on the site. Retailers can contact their local territory manager for further details.