A Wrigleys ad campaign for its Airwaves chewing gums will run until December with a second burst in March. The campaign, which is Wrigleys biggest ever, is running on TV and billlboards. The adverts for the new Soothing Action Honey and Lemon and Vapour Release variants are set in space, showing surfers riding vapour crests. Senior brand manager Adrian Piotrowski said: "The television and poster advertising, which will be followed by a huge consumer sampling campaign in the new year, will drive sales of both variants." {{P&P }}