British entrepreneurs claim to have developed ‘the holy grail’ of the beverages industry - an easily recyclable paper cup.

Unlike conventional paper cups, which have a bonded plastic layer that makes recycling difficult, Green Your Cup has a polyethylene lining that is lightly glued in place and therefore separates easily from the cup during the recycling process.

Green Your Cup is the first product from 3Boys, a packaging innovation company founded by Martin Myerscough, who developed the GreenBottle paper wine bottle. 3Boys is seeking partners to take Green Your Cup to market.

Myerscough left the GreenBottle business a year before it entered administration this February.