Allied Bakeries has recruited Jo Sykes as marketing director to drive the growth of brands such as Kingsmill, Allinson, Sunblest and SunMaid.
Sykes was previously marketing manager for Pedigree Masterfoods, dealing with dog food products. Before that she was responsible for marketing for Cussons' Imperial Leather brand. Sykes replaces Louise White who became marketing controller when marketing director Frances Brindle left.