Kraft has launched an in-home hot drinks system to rival Douwe Egberts’ Senseo coffee machine.

Developed in partnership with electrical specialist Braun, the Tassimo machine, which goes on sale this week, will retail at £99 - almost double the price of the £50 Senseo.

Unlike the Senseo, the Tassimo also makes espresso, cappuccino, tea, hot chocolate and fresh coffee.