Distributor Kikapu is introducing a range of South African sauces, pickles, pastes and honey under the African Farms brand.
Initial advertising will target ethnic TV channels and magazines, while sampling is scheduled for retail outlets across the UK.
The brand seeks to promote ethical and sustainable farming methods and product development is ongoing. It plans to add jams, spreads, marinades, more sauces and dressings to the portfolio next year.

{{MARKETING }}