The Herefordshire-based crisp manufacturer has rebranded its No Salt crisps as Naked Chips and is using a daring old black and white visual of naked women dancing al fresco to highlight the new name.
Company owner William Chase said the intention was to create packaging that leapt off the shelf and communicated that the crisps were completely naked - no added salt or other flavourings. He added: “We felt this packaging was a reflection of how we see our company - quirky and fun.”
Tyrrells is also moving its
flavours upmarket with the launch of Game Chips. The game flavoured crisps will initially only be available in Duck, Orange & Ginger flavour (rsp: £1.85 for a 200g bag) and available in farm shops, delicatessens, independent retailers and selected c-stores.
The company said it was responding to an increased consumer interest in game dishes and that it might extend the range to include other game flavours.