It's been a pretty good week for Innocent Dr inks. On Monday everyone's favourite smoothie company received the Rainforest Alliance's Green Globe Award for businesses that "demonstrate an extraordinary commitment to sustainability", only to be named Britain's greatest business a day later.
It's good timing considering the flak the company has been getting in the press over its recent tie-up with a certain fast food giant, but it still hasn't managed to deflect the attention away from the move completely. On Innocent's daily blog on its website one bright spark posted the message: "Good work boys! Any news on the McDonald's debate? Or should I keep my trap shut?"