Princes has overhauled its mini and one litre juice drinks range to help drive sales in the independent sector. It says new packaging is geared towards maximum kids' appeal as its research suggests 40% of mini juices are drunk by the under 10s. The former 250ml carton has been relaunched in the high selling 288ml format with brightly coloured packaging. The one litre juice drinks now have the recloseable lid which helped drive 43% growth in Princes Pure Juice sales last year. Both formats are out in orange, apple and blackcurrant and tropical flavours. The 288ml products are to be advertised as part of a current £2m Prince's brand campaign. {{P&P }}

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