Tangerine Confectionery is making its first foray into the seasonal arena with a marshmallow-based mini Easter egg under its Princess brand.

The Princess Marshmallow Easter Egg consists of a milk chocolate outer with a soft marshmallow centre. Rolling into Somerfield stores and the convenience trade from Boxing Day, a single-portion egg will retail at 40p.

The Blackpool-based manufacturer, which also makes own label sweets for major UK retailers, hopes the egg will win over shoppers

during the competitive Easter trading period because of its better-for-you credentials.

"With fat-free marshmallow and all-natural colours and flavours, our egg is relatively guilt-free, which makes it unique in Easter confectionery," said brand manager Helen Sears.