Launching now, the campaign has been timed to coincide with the release of Disney blockbuster Finding Nemo, on big screens nationwide now.
The ad will appear in more than 220 cinemas before the film begins. Wrigley marketing chiefs estimate the ad will be seen by some 3.4 million cinemagoers.
Posters will also be put up at key sites outside nearly 100 cinemas around the country.
Jo Hartop, head of
communications at Wrigley, said the Bubble Tape spin-off had been a successful addition to the Hubba Bubba brand and warranted high level support.
“This is part of the ongoing support campaign for Hubba Bubba this year which has also included TV advertising,” she added.