Sainsbury's will be launching 100 new Taste The Difference products in stores from April 3. The move will boost the range to 650 food and drink lines. New products include Sugar Loaf Pineapple and Pork, Lemon and Thyme Sausages. The launch will be backed by a marketing campaign including PoS literature and two new national TV ads featuring Jamie Oliver. The launch coincides with the start of a six-week in-store promotion Quality Guaranteed. It will highlight the multiple's prize-winning food lines. {{NEWS }}