Sainsbury is breathing new life into its home wine shopping service Taste for Wine after a spell operating only from supermarket shelves.

Sainsbury’s to You’s expansion to cable TV, reported in The Grocer last week, opens a fresh chapter for the division, which offers consumers exclusive wines sourced by Oddbins. In a sign of its commitment to the proposition, Sainsbury has extended its agreement with the off-licence giant until April.

For further details see this week’s copy of The Grocer magazine.