Barr Soft Drinks is broadening Tizer’s taste spectrum with the launch of three variants named Purple, Green and Orange.
However, it is keeping the brand’s signature red colour and only the colour of the bottle tops indicates which of the new Tizer Colourz trio is which.
Rolling out now, the new flavours are intended to challenge tastebuds, according to the company.
A £3m marketing push includes new TV ads breaking in June, as well as posters, sampling and promotions.
The move is the second phase of the 80-year-old drink’s rebranding programme targeted at teenagers.
In November, a new pack design and ads starring animated animals featured the strapline ‘Itz a red thing’.