Fifty-two thousand, seven hundred and sixty-two. That’s how many hot beverages Brits will slurp in the time it takes you to read this story.

Standard tea is the most popular choice, at over 30 billion cups a year. But with 20 billion, instant coffee is close behind. In value it has already caught up, helped by more indulgent premium instant. Tea makers are sexing things up with premium and added-value teas.

But they are confident that in tough times, the standard cuppa will remain the nation’s favourite hot drink.