>>simpson chilled foods drives into new markets

DR Simpson Chilled Foods relies on a small commercial team to drive the business into new markets here and abroad.
The innovative fish supplier has grown dramatically over the last five years, thanks to a major account with Asda and vigorous NPD, and now has a turnover of £20m compared with £13m in 2000.
Commercial director Ivan Jaines-White says: “We are a very cost-effective family company delivering very competitive prices.”
Each team member has his own area of expertise and they all meet up every Monday to go over the week’s business and suggest any new ideas.
“We have constructed a very balanced team in terms of skills and age,” explains Jaines-White. “This helps tremendously as we all come up with new ideas, which we bounce off each other. And one of the greatest aspects of not being hierarchical is that once an idea is on the table, we can deliver it very quickly.”
Jaines-White had been managing the Asda account but last month, David Orr joined from Macrae to take over that responsibility, leaving the commercial director free to develop the business.
Technical manager Karl Jacob is new to the team and is leading NPD.
Lee Durrans as raw materials buyer sources fish from all over the world.
Mark Lorenz deals with the systems and chilled supply chain while the youngest, Chris Baker, handles the supply chain in foodservice sector.
ideas on the table get delivered quickly

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