The team behind Campbell’s fruit and veg drink V8 has a ‘never say die’ attitude.
This year the new ventures team of seven worked hard to launch the product from scratch in both the UK and US. “A launch usually takes 12-18 months so to do it in seven months across two countries was a challenge,” says team head Martin Brewis. “But everybody has tremendous commitment. If they come up against a brick wall, they don’t accept that it prevents them from moving forward.”
Brewis was previously a category director in sales at Campbell’s. He has also worked as a customer director for Wal-Mart at Unilever.
R&D manager Brent Crossman worked for two years with Campbell’s US team. Also from Campbell’s operations across the pond is marketing manager Ashley Bast. He was previously marketing manager at Campbell’s in Canada.
Consumer insight manager Eddie Wilkinson worked at Campbell’s in Australia where he worked on the launch of juice brand V-Plenish, on which V8 is based. And senior brand manager Tim Sollis has an understanding of beverages that he gained as a Britivic brand manager.
Supply chain manager Nicki Gilbert, finance manager Paul Maslin and category manager Julie Couch complete the team.
The team is continuing to drive the product in the major multiples. It is also in talks with the convenience trade on the possibility of launching an on-the-go version of V8.
all juiced up to make v8 a big success