Victoria Foods aims to harness the appeal of a childhood teatime favourite by bringing out Rice Krispies Cake Mix.

Produced under licence from brand owner Kellogg, the 110g packs, priced at £1.49, are rolling into Somerfield and Kwik Save stores. They make 12 cakes and come with cases and a sachet of raspberry popping candy.

Marketing director Dan Ross said the aim was to offer a convenient, fun format for an activity that has been a favourite with parents and kids for years.