Merchant Gourmet has launched an Augmented Reality campaign that shows shoppers who scan a bottle of Spiced Black Rice Vinegar with a smartphone a cookery lesson in how to use it.

“We wanted to develop a campaign that would engage those customers and get them interacting with the product,” said communications manager Karen Alleyne. “All they have to do is point their device at the special neck collars to enjoy their guide and recipe in the palm of their hand.”