Asda is preparing to launch its smallest store yet - a pop-up shop that’s basically a PoS display and checkout on wheels.
The retailer unveiled the Asda Anywhere shop at its Q4 and full-year results last week.
CMO Andrew George said the shops would allow Asda to sell a “range of Asda products anywhere from central London to festivals like Glastonbury”.
The pop-up shops will come equipped with an iPad that allows items to be ordered from the Asda website and uses 3G so it doesn’t have to be in range of Wi-Fi. For events such as Glastonbury, they will also be stocked with Asda miniature toiletries, such as toothpaste and mouthwash.
Asda is trialling two versions of the Asda Anywhere shop, one that sells George clothing and another that will offer food, drink and non-food.
If the trials taking place later this year are successful, Asda could roll the units out into locations such as train stations and the London Underground.
“The pop-up shop is flexible and allows us to set up a shop anywhere,” said a spokeswoman for Asda. “Essentially, it’s a shop on wheels with changeable PoS and till point.”