Cornershop Online, the e-commerce platform launched for independent retailers in February, has signed up its 50th member.

The site, founded by Londis retailer Purdeep Haire, is designed to help the indie c-store sector trade online and compete with the multiples.

Haire said Cornershop Online would target the top 20% of entrepreneurial retailers and aimed to sign up 100 this year.

“We are trying to provide a complete digital presence for our retailers,” he said. “We’re also working to pick the right range for each store.”

He added that offering meal deal packages online, such as evening meal ingredients with a bottle of wine, had proved popular.