A new mobile app that intends to become a ‘TripAdvisor for Taste’ has been launched by Glorious! Foods.
The free iPhone, iPad, Android, Facebook and web app builds on the brand’s web-based global flavour map, which was launched in the summer, and allows users to share interesting food and flavours from across the world.
Taste aficionados sign into the app using a Facebook or Twitter account or by entering an email address. They can then pin ingredients from far-flung destinations, meals, recipes, fruit and vegetables and local cuisine to specific locations through Google Street View, attach images and write reviews.
A leaderboard also shows the most recent and popular flavours and prolific contributors.
“The fundamental aim of the flavour map is to inspire as well as re-educate consumers about flavours and savouring their food in what we hope may become a ‘TripAdvisor for taste’,” a Glorious! spokesman said.
“As a business, we will use it to inspire our own flavour research and development, and maybe even unearth a hidden flavour gem from around the world, and ultimately introduce new soup, sauce and dip product lines.”