La Palette Rouge has won the 2012 SCALA Fresh Connection Supply Chain competition.

The palette specialist beat rivals including Kraft and Mars to win the day with a 34% return of investment. Each team played six rounds, each representing six months in the lifespan of a company. LPR finished with the healthiest bottom line and will now take part in September’s Global Fresh Connection Final.

Asda was the highest-placed retailer, ahead of Tesco Direct and M&S.