Morrisons has partnered with cashback rewards specialist Quidco to promote its online grocery service.

Morrisons is offering Quidco members between £5 and £10 off their first online shop, depending on how much they spend.

“We want to try and get as many customers as possible to give us a try,” said Morrisons digital marketing director Amanda Metcalfe. “Working with Quidco enables us to reach a vast quantity of highly engaged customers and reward them for shopping with us.”

Quidco commercial director Andreas Andreou added: “supermarkets need to utilise marketing channels that help them target prospects that are likely to shop with them.”